Spicy News @ Express Speed.

Google will soon begin offering AdWords advertisers a new tool to experiment with a variety of different landing page layouts in order determine which one gains the most conversions from site visitors. Through their Google Website Optimizer, this morning at the eMetrics summit in Washington D.C. If you find web site traffic heat maps like CrazyEgg, ClickDensity or Google Analytics’ own heat map interesting, this looks like the next generation of that kind of tool. If Google’s Website Optimizer can score high on usability, I expect it to be a big hit with small and medium size website publishers.

 

This in addition to google re-launching secretly kept dodgeball for years. Google Accounts were integrated into dodgeball.com - a company Google acquired back in May 2005 that allows users with cell phones to notify their friends via text messages (SMS) as to what bar or restaurant they currently are at (and thus where their friends can meet them for a drink).

Earlier this week, Google Mobile, which is Google’s search engine for cell phones, revealed public testing of Google Ads in their search results. Google is obviously getting all their ducks in a row as they get serious about tackling local advertising and expanding their advertising services to other platforms, particularly mobile devices. dodgeball.com is the perfect service for both local and national advertisers to get in front of people at the point of purchase (whether it’s beer, liquor, local bar happy hour specials, or local Italian restaurants).

 

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Formerly known us expression web designer now available for download. You can download it by clicking here. It is 196MB file!. Worth a try, even then i do not find any big changes in this software from their earlier one.  Microsoft office front page 2003 almost had more than 70% of the feature current expression has. Here what they say!

Build your Web sites your way.

Microsoft® Expression® Web gives you all the tools you’ll need to produce high-quality, standards-based Web sites the way you want them. Take advantage of the best of dynamic Web site design, enabling you to design, develop, and maintain exceptional standards-based Web sites.

Explore Creative Possibilities

Unleash your creativity and bring your Web sites to life with sophisticated CSS design features including visual designers, specialized task panes, and tool bars that give you precise control of page layout and formatting.

Realize Greater Productivity

Reduce complexity and ease integration of data by using powerful task panes and design tools which allow quick incorporation of XML data. Seamlessly integrate Web design and development teams with Expression Web and Microsoft Visual Studio®, by taking advantage of superior support for XML, ASP.NET and XHTML.

Deliver Superior Quality

Create dynamic, interactive pages and sites that leverage the power of the Web to deliver compelling user experiences. Easily design to standards and optimize your sites for accessibility and cross-browser compatibility with built-in support and validation for Web standards.

 

 

 

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