Get your web optimized from Google
Google will soon begin offering AdWords advertisers a new tool to experiment with a variety of different landing page layouts in order determine which one gains the most conversions from site visitors. Through their Google Website Optimizer, this morning at the eMetrics summit in Washington D.C. If you find web site traffic heat maps like CrazyEgg, ClickDensity or Google Analytics’ own heat map interesting, this looks like the next generation of that kind of tool. If Google’s Website Optimizer can score high on usability, I expect it to be a big hit with small and medium size website publishers.
This in addition to google re-launching secretly kept dodgeball for years. Google Accounts were integrated into dodgeball.com - a company Google acquired back in May 2005 that allows users with cell phones to notify their friends via text messages (SMS) as to what bar or restaurant they currently are at (and thus where their friends can meet them for a drink).
Earlier this week, Google Mobile, which is Google’s search engine for cell phones, revealed public testing of Google Ads in their search results. Google is obviously getting all their ducks in a row as they get serious about tackling local advertising and expanding their advertising services to other platforms, particularly mobile devices. dodgeball.com is the perfect service for both local and national advertisers to get in front of people at the point of purchase (whether it’s beer, liquor, local bar happy hour specials, or local Italian restaurants).
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on October 24th, 2006 at 11:16 am
dodgebell it is interesting. hope they do some beta soon with that